For martial arts school owners

The growth system for martial arts schools.

Ads, follow-up, a curriculum and a student app in one system, so new students find you, join, and keep training. Built and run every day at TRITAC Training Center.

17 yearsrunning a school
150+new leads a month at TRITAC
90,000+YouTube subscribers
Why schools stall

You opened a school to teach. The business keeps pulling you off the mat.

Leads go cold

Most inquiries come in while you are teaching. By the time someone calls back, the person has moved on. Agencies cost $600 to $1,300 a month plus ad spend, and they know nothing about your students.

New students leave early

At our school, most students who quit do it in their first 45 days. The ones who make it past that point usually stay for years. Nobody notices a new student drifting until the cancellation arrives.

Progress is hard to see

A BJJ black belt takes ten years or more, and MMA and self-defense have no belts at all. Between promotions, students have little sign they are getting better, and most schools have no written curriculum.

"The reward is teaching the class. The grind is making the business work."Matt Bryers, founder

How it works

One system for every step, from a stranger's first ad to a student's tenth year.

Because it is one system, each step knows what happened in the last one. The follow-up text knows what a student trained that night, and class footage becomes your next ads.

FindAds built from your own classes
Follow upTexts and emails in minutes, intro booked online
First classA short quiz builds their plan
TrainCurriculum and video lessons in the app
ProgressA skill map that fills in after every class
StayA check-in after class and when they go quiet
Find and follow up

Every lead gets an answer while you are still teaching.

  • Ads made from your school's own photos and class footage, ready for you to approve.
  • Texts and emails go out within minutes, then keep going for two weeks.
  • Replies are drafted for your staff to send, edit or cancel.
  • Leads book an intro lesson on your calendar without a phone call.
A lead conversation with a drafted reply waiting for staff approval
Train and progress

Every student gets a plan, and sees themselves getting better.

  • A curriculum for BJJ, MMA and self-defense at three levels. Use all of it, part of it, or your own.
  • A skill map connects hundreds of moves to what each one leads to, with a video lesson for every move.
  • After class, one text asks "What did you work on?" The reply logs their training and earns points.
  • Livestreamed classes and replays for the nights they can't make it in.
Student home screen
A skill card with what to drill and video
Points and rewards
Cameras

The cameras you already own do more of the work.

  • Works with most standard security camera systems with a video recorder.
  • Class audio becomes a recap of what was taught, so the follow-up is about that night's class.
  • Sparring rounds are matched to each student and saved to their profile.
  • Parents can watch their children train.
A class drilling a clinch at the cage
Works with what you have

Keep your gym software. OneMat sits on top of it.

Billing, schedules and check-in stay where they are. OneMat connects to them, so you add growth without switching systems or retraining your front desk.

Five ad concepts built from the school's own photos
Results at TRITAC Training Center

Built inside a real school, tested on a real mat every week.

−33%cost per lead since 2024
150+new leads a month, every one followed up automatically
1 in 8members use the app every week, one month after launch
10,000+check-ins a year, each one adding to a student's progress

TRITAC Training Center, Cromwell, Connecticut, about 250 members in the gym and online. Figures rounded.

Matt Bryers cornering a fighter
Who built it

Matt Bryers, founder

35 years in martial arts and 17 years running his own school. 3rd degree BJJ black belt under Rafael Formiga Barbosa and 5th Dan in Kobukai Jujitsu under Russ St. Hilaire. He has trained more than 5,000 students, including law enforcement, military and a fighter for the UFC.

Before teaching full-time he was director of marketing at ThermoSpas, leading a team of 8 and a $250,000 monthly budget. He built OneMat to run his own school, and every part of it is used at TRITAC before it reaches yours.

Pricing

Simple monthly plans.

Core

$297 /month

The student app, curriculum and playbook, plus the marketing system, lead follow-up and intro booking.

Cameras

+$99 /month

Class recaps, sparring rounds in each student's profile, and parent viewing, using the cameras you already have.

Managed ads

+$600 /month

We run your ads, built from your own classes. You pay your ad spend directly to Meta.

Setup is $1,500 per school and takes about 30 days. Coaching with Matt is available separately.

Founding School Program

Ten founding seats.

Guarantee: ten new paying members in 120 days, or we keep working at no charge until they arrive. You run the ads and use the intro process.

Included: the curriculum loaded for your school, intro and sales scripts, the student app, and your price locked for the first year.

Apply for a founding seat
Questions

What owners ask first.

Do I have to switch my gym software?

No. Keep your billing, schedule and check-in software. OneMat connects to it and adds marketing, follow-up and the student app on top.

Do I need new cameras?

No. Most standard security camera systems with a video recorder work. If you don't have cameras, the rest of OneMat works without them.

Which schools is it for?

We start with owner-led BJJ, MMA and self-defense schools of roughly 80 to 200 members, where the owner still teaches. Karate, taekwondo and kids-focused schools come next.

Do I have to use your curriculum?

No. You can use all of the TRITAC curriculum, part of it, or your own. The student app and progress tracking work either way.

How long does setup take?

About 30 days. Your marketing account is set up from a tested template, your curriculum and branding are loaded, cameras are connected, and your staff are trained before your first ads go live.

What do my students see?

An app on their phone or computer with their plan, the curriculum with video lessons, their skill map, points and rewards, and livestreamed classes. After class they get one text asking what they worked on.

Apply

Apply for a founding seat.

Tell us about your school. Matt reads every application and will reach out to set up a call and a walkthrough of the system running at TRITAC.

Opens your email app with your answers filled in, addressed to mbryers77@gmail.com.